Getting Started with the Top Organic and Natural Makeup Brands

There is no doubt that different toxic chemicals could be hiding in your makeup bag. The skin can absorb about 80% of these chemicals unfiltered. Therefore, applying unnatural makeup to your skin poses a serious health risk to your body.

Where to Buy
100% Pure
Jane Iredale
ILIA Beauty
Vapor Organic Beauty
RMS Beauty
Afterglow Cosmetics
Herbivore Botanicals
Au Naturale
Inika Organic
Ecco Bella

However, since in recent years organic products have been increasing in popularity, different brands are beginning to ditch nasty chemicals in their products, replacing them with natural and organic ingredients. While it may be difficult to find some organic cosmetic products in the past, today there are different varieties from which to choose. We have presented below some of the best natural and organic makeup brands to make the search easy for you.

1. 100% Pure

This brand is on a mission to manufacture the healthiest cosmetics with 100% natural ingredients. 100% Pure makes fantastic products with nutrient-rich natural ingredients, free from chemical preservatives, synthetic dyes, and all other junks your skin don’t need. They have a variety of exciting organic products that will conceal your imperfections and also improve your skin’s health. Shop their range of fruit dyed makeup, skincare and hair care product.

2. Jane Iredale

Jane Iredale is another trend-setter brand in the natural beauty industry. In 1994, they developed a line of product called “the skin care makeup.” Since then, they have been producing natural cosmetics that are beneficial to the skin and has grown to cover almost every beauty need. Jane Iredale focuses on producing natural minerals-enriched cosmetics suitable for multi-use. One of their products, the mineral foundation serves as a sunscreen, concealer, and anti-aging treatment.


W3LL PEOPLE was founded by an elite makeup artist, a cosmetic dermatologist, and an entrepreneur. Their experienced, knowledgeable, and committed team combine the simplicity of natural ingredients to produce high-performance products. W3LL PEOPLE produces suitable rich, skin-loving products, light and subtle enough for excellent coverage for that immaculate beauty.

4. Vapor Organic Beauty

Vapour Organic Beauty blends the line between skincare and makeup by offering high-performance products with extremely pure ingredients. As a way of promoting the notion that makeup should not only conceal but also heal, this brand focuses on foundation concealers and primers that clear skin even after it’s washed off. They also have lipsticks, eyeliners, and eyeshadows.

5. ILIA Beauty

The skin is the largest organ and also the most delicate, so it requires great care, especially when it comes to choosing products we use on it. ILIA Beauty is born from the idea that the skin is the gateway to complete health, so each of their product is produced with certified organic ingredients that rejuvenate and nourish the skin. Their products include lipsticks, foundation, translucent powder, illuminators, and others.

6. RMS Beauty

RMS Beauty is an important brand name in the natural and organic cosmetics industry. Their philosophy is simplicity. They make cosmetics from natural ingredients, as well as food grade and unprocessed materials to preserve their natural healing properties, which is beneficial to the skin. All RMS Beauty products are free from artificial preservatives, chemicals, synthetic vitamins, GMO, gluten, etc.

7. Afterglow Cosmetics

In the history of cosmetics, Afterglow Cosmetics was the first to be certified as a gluten-free makeup line. They offer a variety of colorful cosmetics made from pure organic and natural ingredients. Their products, such as concealers and powders, are made from certified organic ingredients and are free from parabens, synthetic dyes, and irritants.

8. Herbivore Botanicals

Herbivore Botanicals’ products are produced with certified organic ingredients, as well as ethically sourced natural ingredients. All their products have stylish packaging. This brand makes incredible skincare, lip conditioners, and other amazing products.

9. Au Naturale

Au Naturale is on a mission to replace every beauty product with natural and ethically sourced ingredients. The owner, Ashley Prange, developed a line of cosmetics that ultimately forms the basis of Au Naturale. AU Naturale’s product lines include eyeshadows, concealers, eyeliners, bronzers, highlighters, and blushes. All their products are organic – free of gluten and paraben.


This brand makes wholly organic cosmetics – no paraben, synthetic fragrances, artificial dyes, talc, BHT, etc. You can purchase their organic lip gloss, mascara, lipstick for enhanced beauty.

11. Inika Organic

Inika has become a global powerhouse in terms of natural makeup. The winner of multi cosmetic awards, Inika maintains the highest level of quality for their various natural products.

12. Ecco Bella

Ecco Bella is one of the pioneers of natural beauty products and they have been producing high-quality, nature-inspired, ethical cosmetics for about 3 decades. Since 1992, they have been making cosmetics with natural and organic ingredients that work excellently on the skin without using chemicals.

Other organic and natural makeup brands include Tata Harper, Dr. Hauschka, and Zuii Organic.

Now you know where to look when searching for the best organic and natural makeup products. The benefits of organic and natural cosmetics transcend beautification, they also heal, condition, and soothe your skin.