What are the Most Popular Blender Brands?


    Are you looking for a new blender? If so, you might be wondering which brands are the most reliable. For everything we buy – from clothes to cars to appliances – a brand often has a bearing when it comes to our buying decisions. If the brand is well-renowned, proven, and tested by many consumers, we often trust it. After all, we don’t want to spend our hard-earned cash on something that is going to break or deteriorate after a few uses.

    It’s the same when it comes to blenders. We all want to make sure we’re getting a good quality product. But with so many brands in the market, it can be hard to know which ones are worth trying out. Here is a guide to the most popular blender brands and whether or not they are worth considering.

    1. Vitamix

    A Vitamix blender

    Headquarters: USA

    About Vitamix Blenders

    First on the list: Vitamix – the favorite brand and best-kept secret of many restaurants and professional chefs. Vitamix blenders are the gold standard when it comes to blending power, speed, durability, and versatility. A Vitamix blender is more than just a blender – it can do the work of multiple kitchen appliances by doing tasks like grinding coffee beans, chopping vegetables, and making ice cream, all with a push of a button.

    Vitamix blenders are designed to make your healthy life easy. Whether you plan on adding more greens to improve your daily diet or being adventurous in the kitchen, Vitamix has got you covered. While regular blenders lack power and leave unblended chunks of ice or food in your recipes – Vitamix blenders can liquefy fruits and vegetables (even leafy greens!) into perfectly smooth, clump-free smoothies.

    Vitamix is some of the most expensive blender brands in the market, but they are super powerful and are built to last. They are designed to resist overheating, making them a superb choice for a busy kitchen. The company offers extensive warranties as well as excellent customer service.

    About the Company

    Vitamix is an American brand founded in 1921 and specializes in blending equipment. This is why the brand is a leader when it comes to blenders – they focus solely on blenders and their accessories for home and commercial use. The founder, William Grover Barnard, has made promoting healthy eating their life’s work, inspiring them to make blenders so more people can consume natural, whole foods.

    The brand offers three product lines: the Explorian series provides the most basic and cheapest models from the brand; the Ascent series is equipped with self-detecting technology that allows the blender to read the size of the container and adjust the blending in accordance; the Legacy series with classic models for those who like old-fashioned blending.

    2. Blendtec

    A Blendtec blender

    Headquarters: USA

    About Blendtec Blenders

    The brand offers some of the most high-performing blenders on the market for both residential and commercial use. By incorporating precision speed control, powerful motors, and pre-programmed settings, their range of blenders is able to provide an incredible food preparation experience. They offer advanced blending technology that detects anything that impedes the motor or blades. With plenty of products to choose from, you can find anything that will get you ready, from family dinners to opening a smoothie bar from Blendtec.

    Blendtec blenders offer cutting-edge features like intelligent touch technology and a motor protection system. It detects loading errors, jams, and overheating, allowing it to shut off the machine automatically. It also has a self-timer, so you don’t have to worry about keeping a close eye on your blending.

    Blendtec’s motors are one of the most powerful in the blender industry. The Blendtec Pro 800, one of their professional models, comes with a 1,800-watt powerhouse motor with 11 different speeds. Even its personal blenders, like the Blendtec GO Fit, blow the competition away with its 1,560-watt engine.

    However, this luxurious blending experience doesn’t come cheaply. Blendtec’s basic models start at around $300 and increase from there. At the highest end of the spectrum, you will see price tags going over $2,000.

    Another drawback with Blendtec blenders is that they are very noisy, which is understandable because of their powerful motors. One exception to this is the Pro 800, which has a sound shield to bring down the volume to decibel levels comparable to a conversation. Also, Blendtec blenders are hard to clean thoroughly, as the blades are very sharp and hard to reach.

    About the Company

    Founded in 1975 by Tom Dickinson, Blendtec sells both residential and commercial blenders. Like Vitamix, Blendtec focuses solely on blenders. The brand is famous for its “Will It Blend?” viral marketing campaign, where Dickinson blends hard, non-food items like golf balls, marbles, iPhones, and remote controls. This is why Blendtec became a well-known, powerful blender brand that can blend almost anything. Blendtec is also the parent company of the nutrition company Blendfresh.

    The brand’s residential blenders are categorized into three product lines: classic, designer, and pro. Classic Series blenders are their entry-level offerings; Designer Series models are sleek blenders that feature the brand’s exclusive SmartBlend technology and touchscreen controls, while Professional Series brings commercial-grade blending for the household, offering incredible power and advanced features.

    3. Hamilton Beach

    Headquarters: USA

    About Hamilton Beach Blenders

    Hamilton Beach blenders are known for being durable, user-friendly, and powerful. Whether you’re looking for a blender to help you with your personal health journey, or need one to help with your busy household, or one for your business – Hamilton Beach has got you covered.

    Their products have power ranging from 75 watts to 1,800 watts, and their jars come in a variety of sizes. While all Hamilton Beach blenders can blend, some can do other tasks like chopping, pureeing, liquefying, mixing, and crushing ice.

    The features of the brand’s blenders vary from model to model, but you can usually find multiple speed settings and pulse functions. Some even come with the brand’s patented Wave-Action system designed to promote more effective blending by pulling the ingredients down to the blades, so you don’t need to stop and stir the blender to make an even blend. Another great feature with some Hamilton Beach blenders is the sound shield, which covers the jar to dampen the sound during blending.

    About the Company

    Hamilton Beach is an American company that designs, markets, and distributes home appliances primarily marketed to the United States, Canada, and Mexico. Founded in 1910, the brand has been a trusted name in small kitchen appliances. Besides blenders, Hamilton Beach offers a myriad of kitchen appliances, including food processors, coffee makers, grinders, juicers, deep fryers, slow cookers, ice cream makers, indoor grills, induction cooktops, microwave ovens, toasters, and rice cookers. What’s more – Hamilton Beach appliances are available at most major retailers like Walmart and Amazon.

    Hamilton Beach blenders are known for their performance, durability, quality, and value. They offer a wide range of units, from personal blenders to large countertop commercial blenders. The brand offers classic countertop blenders that work well for most household blending tasks, personal blenders for single-serving smoothies or milkshakes, and premium blenders that can handle intensive blending tasks for commercial settings.

    4. Cuisinart

    Headquarters: USA

    About Cuisinart Blenders

    Cuisinart is one of the most well-known brands in the mid-priced blender category. Their blenders can tackle a lot of food prep tasks but are much less expensive than a Vitamix. They have built their reputation around strong and big blenders that are fast and efficient. They also offer a line of handheld immersion blenders, which is a product that you may not find from most blender companies.

    However, Cuisinart blenders are a little less accessible than other brands like Breville or Ninja, and it doesn’t have much in the way when it comes to unique or fancy features. But if you’re simply looking for a basic blender that can do its job, this should not be a problem.

    Cuisinart blenders often come with removable parts, making them easy to clean. The brand offers features of their blenders for sale online, which makes it a good option if you ever need to replace the blades or other parts of the blender.

    About the Company

    Cuisinart is an American appliance brand founded in 1971 by Carl Sontheimer. The brand became synonymous with food processors, as it was their best-known product. The company was started with the goal of bringing electric food processors to the US market.  

    Since then, Cuisinart branched out to market other appliances, like blenders (both countertop and handheld), air fryers, coffee makers and grinders, Dutch ovens, grills, microwave ovens, slow cookers, toasters, waffle makers, popcorn makers, hand mixers. You can also find the Cuisinart brand in a variety of kitchen tools and gadgets like can openers, kettles, cutlery, and cutting boards.

    5. Ninja

    Headquarters: USA

    About Ninja Blenders

    Ninja blenders are popular because they are durable, long-lasting, and easy to maintain. Their products require almost no maintenance to keep them running for a long time because they are built with high-quality ingredients. Ninja blenders are also reasonably priced, so if you’re on a tight budget, Ninja allows you to still afford a quality blender.

    Ninja blenders are user-friendly, so it’s easy to set up so beginners can use the device efficiently. If you’ve never owned a blender before, a Ninja model can be a perfect introduction. First-time users can appreciate its pre-programmed settings, removing the guesswork from a blender recipe. Most of their blenders are also equipped with easy cleaning options, and most of their pitchers are made of BPA-free plastic.

    If you’re planning to upgrade your old blender, you can find advanced features with Ninja blenders, including Auto-IQ innovative technology. The timers, settings, and overall performance can be worth the upgrade. Ninja blenders are also generally sleeker than bulky old blender models.

    Ninja blenders are also incredibly versatile, as they can work as a simple appliance for chopping ingredients, mixing frozen drinks and protein shakes, crushing frozen fruits, and making nut butters. Some can even accommodate hot beverages and soups, as well as handling tough ingredients that usually require a food processor.

    About the Company

    Since it launched its first Ninja blender to the market in 2013, Ninja has become known as an affordable alternative to Vitamix. The blender brand is owned by SharkNinja Operating LLC, an American marketer, designer, and distributor of home appliances and services. The company name is formed by combining its two major brands: Shark, which consists of vacuum cleaners, steam irons and mops, and air purifiers; and Ninja, which offers kitchen appliances like blenders, air fryers, coffee makers, multicookers, food processors, and more.

    SharkNinja was originally founded as Euro-Pro by Mark Rosenzweig in 1993, but it changed its name in 2015 to capitalize on the popularity of its brand names.

    6. Breville

    Headquarters: Australia

    About Breville Blenders

    Breville is a popular blender brand that offers an impressive line of blenders. They come smartly designed, feature powerful motors, and are equipped with some of the strongest blender blades in the business. Plus, they offer a pretty solid warranty.

    Many Breville blenders shine when it comes to the useful presets included. They have a standard button for simple mixing, but it also features settings to liquefy, which makes them able to juice. Some of its additional presets include a smoothie, auto ice crush, puree, mix, and a green smoothie (for pulverizing leafy greens). Most Breville blenders also come with an auto-clean function.

    The biggest downside with Breville is its price range – it’s known as a high-end appliance brand. Their top blenders come at a considerable premium. At more than $500, Breville’s top blenders might be impractical for many, but they pack a lot of features, powerful motors, and an array of speeds. However, if you are budget-conscious, you can find many great options for less money.

    Breville’s mid-range blenders are often no-frills, but they have impressive motors and various speed levels that make blending easy. In its budget offerings, you can find a great blender for under $100.

    About the Company

    Founded in Sydney in 1932, Breville is an Australian brand of small home appliances. In 2016, the brand also manufactured the “Creatista” coffee machines for Nespresso. The company sells its products in over 70 countries, including China, Mexico, Brazil, South Africa, and Israel. The brand was launched in the United States and Canada in 2002.

    Besides blenders and coffee machines, the company also makes kettles, contact grills, microwave ovens, toasters, pressure cookers, juicers, and food processors.

    7. Oster

    Headquarters: USA

    About Oster Blenders

    The Oster brand of blenders shines in terms of versatility and cost. If you are looking to replace your old blender with something versatile and user-friendly without breaking the bank, Oster is a good brand to consider. Their blenders range in size from 14-ounce single-serving blenders to full-sized, 48-ounce blenders. Some can perform diverse cooking tasks like chopping vegetables, making salsa, and warming soup. Their high-end offerings even come with food processor attachments.

    A typical Oster blender can last for many years with proper care, so it can give you value for money. Their professional and full-size blenders compare fairly well to leading options like Vitamix and Blendtec, but at a more affordable cost. However, their budget-friendly offerings sacrifice durability and a powerful motor. Cheaper models won’t last as long as their high-end counterparts. Even though some personal Oster blenders can crush ice, frequently blending frozen ingredients will wear down the blades and motor fast.

    They also offer quiet blenders, which you may want to consider because blenders are generally noisy. However, it lacks motor power overall – Oster blenders fall between 500-700 watts, so the blending process will take longer compared to models with bigger motors.

    About the Company

    Oster has been a go-to kitchen brand for many decades. It started with blenders in 1946, then expanded to heated cooking and preparation tools like mixers, air fryers, toaster ovens, and waffle makers.

    Oster is under Sunbeam Corporation, which is purchased by Newell Brands (formerly Newell Rubbermaid). The company has endured a lot of struggles, including filing for bankruptcy in 2001, but it emerged from bankruptcy as American Household the following year.

    Since it became popular in the market until now, Oster has delivered quality and durable appliances for the kitchen.

    8. KitchenAid

    Headquarters: USA

    About KitchenAid Blenders

    When you buy a KitchenAid blender, you are going to get the company’s seal of quality. They rely on their product guarantee because the brand is already a trusted manufacturer in the world regarding kitchen appliances.

    They offer a wide variety of blenders with different capacities, power levels, and designs. They also bring a good and reliable blender line at a reasonable price. If you want the strength of a high-powered blender without the premium price tag, you may want to look into the KitchenAid K400. This model is widely reviewed by experts online and is perfect for any serious smoothie enthusiast.

    About the Company

    KitchenAid is a well-known and trustworthy brand that’s been providing top-notch kitchen appliances since 1919. It offers mixers, food processors, kettles, coffee makers, microwaves, dishwashers, blenders, and almost everything that is essential for the kitchen. Chances are, you already have a KitchenAid mixer at home or one of their full-sized ovens.

    Whirlpool Corporation owns the American home appliance brand, and they started the company producing stand mixers. Dishwashers were the second product line they introduced.

    9. Black + Decker

    Headquarters: USA

    About Black + Decker Blenders

    The most significant advantage of Black & Decker blenders is their affordable price tag. For a low price, you can find a great blender that puts its other competitors to shame when it comes to value for money. Most of its blenders also come with a sleek and modern aesthetic, despite being made of cheap materials.

    But for those who want to consider their blender an investment, it’s probably better to look for other brands. Black & Decker blenders are usually known for being cheaply made and are not durable. The base that houses the motor can feel light and plasticky, and their blenders are often loud and wobble at higher speed settings.

    About the Company

    Black & Decker is known for their power tools, hardware, accessories, home improvement products, and home appliances. In your garage, you’re probably storing Black & Decker products with trademark names like Stanley, Bostitch, DeWalt, and Craftsman – all of them are brands owned by Black & Decker. The company, established in 1910, merged with Stanley Works in 2010 to become Stanley Black & Decker.

    Black & Decker has a wide variety of product offerings that you may need in every area of your home. They sell home cleaning devices (vacuums and steam cleaners), kitchen appliances (blenders, juicers, fryers, dishwashers, fridges, etc.), cookware, power tools (drills, saws, sanders, etc.), hand tools, garden tools (chainsaws, lawnmowers, pressure washers, etc.), lighting, as well as heating and cooling appliances (air conditioners, purifiers, humidifiers, etc.).

    10. NutriBullet

    Headquarters: USA

    About NutriBullet Blenders

    Personal blenders became popular in the fitness industry partly because of NutriBullet and other similar bullet blenders. It’s a powerful, easy-to-use, and versatile kitchen appliance brand that can make healthy, single-serving smoothies in minutes. NutriBullet blenders are a great everyday smoothie maker that can tackle ingredients like leafy greens, ice, and nuts.

    The brand is one of the leading innovators of personal, single-serve countertop blenders, and they aim to make healthy living more accessible by helping consumers make prep time shorter and cleaning time quicker. Their blender cups are also portable, so you can take your healthy smoothies on the go.

    Most NutriBullet blenders work by twisting and clicking the blending cup to the base of the machine. Blending starts when the cup is locked in place, then stops automatically after one minute. Overall, they are very convenient to use, and the motors are powerful enough to uniformly blend typical smoothie ingredients.

    However, if your priority is safety, you may probably want to stay away from this brand. In 2018, numerous reports showed consumers got injured because of using the blender. There were even videos that showed the machine exploding in different situations. The company was even sued as users reported being cut or burned while their NutriBullet exploded. You may probably want to look to its competitors, just to be safe.

    About the Company

    NutriBullet is probably the most recognized brand in the world of personal blenders. They are everywhere – from TV infomercials to large displays in big box stores to online stores worldwide. It’s widely marketed and sold in over 50 countries, and it often comes with an “As seen on TV” banner when sold at stores.

    If you’re on the hunt for a new personal blender, you’ve probably come across this brand and the Magic Bullet, which has a lot of similarities. Turns out, they are both made by the same company. Magic Bullet was introduced to the market first before NutriBullet, and these brands are both sold by Homeland Housewares, a division of the American company Alchemy Worldwide.

    Besides personal blenders, NutriBullet also sells full-sized and specialty blenders, juicers, food processors, and coffee makers.

    11. Omega

    Headquarters: USA

    About Omega Blenders

    Omega is well-known in the juicing industry, but they also make pretty decent blenders. First of all, they offer blender models in attractive colors like silver and red, which adds a touch of style and personality to your kitchen. Their blenders come with stainless steel blades that can hold up well to wear and tear. Their blender jars, whether made from plastic or glass, are highly durable.

    The brand offers 3 HP and 1 HP blender, as well as commercial milkshake makers. Their 3HP blenders are some of the quietest, high-powered blenders on the market, as they are brilliantly designed to minimize noise and vibrations.

    On the flip side: Omega blenders are often advertised as being able to handle any blending task, but users say that it’s not always true. Omega blenders are not as powerful as other brands.

    If you’re looking for an Omega brand to start your journey towards healthier living, it’s better to consider their juicers.  

    About the Company

    Omega is one of the few juicer companies founded in America. The brand distributes its juicers and blenders in more than 120 countries. They have been offering juicers since 1985 – before juicing was even cool – so the company has been perfecting their masticating juicers for quite some time now.

    Founded as Olympic Products by Robert Leo, Omega develops all types of juicers: centrifuge, masticating, pulp ejection, and citrus juicers. They also offer the best warranties than other companies – even their most inexpensive juicer model comes with a 15-year warranty. Their products are not manufactured in China, but in Korea, which has higher quality standards for manufacturing, so you are assured that it will last.

    12. Braun

    Headquarters: Germany

    About Braun Blenders

    Braun blenders have set themselves apart from the competition with their patented technology and efficient engineering. After all, Braun is a trusted name when it comes to design and engineering. Its line of blenders is impressive, considering the technology incorporated with every model.

    Braun makes both countertop and hand (immersion) blenders. However, the brand is more famous for its hand blenders, which can blend, mix, puree, mash, or whisk ingredients. When you use a Braun immersion blender, you can see the difference. It comes with ActiveBlade technology that produces smooth results with less effort, Smart Speed technology that allows users to squeeze their hands instead of pressing the buttons while operating the blender, and Splash Control prevents splashes.

    The blenders from Braun are somewhat pricier, but the high cost is reasonable due to their design, technology, and innovation. Also, Braun blenders are not as powerful as the offerings from other brands. You can surely get a more powerful blender at the same price. If you’re looking for a blender that can handle tough jobs, you may want to consider other brands.

    About the Company

    Braun is a German consumer products company founded in 1921 by Max Braun. The company is well-known for its industrial product design from the mid-20th century, including electric shavers and record players. The company may be notable for its line of shaving and grooming products, but Braun Household offers an impressive line of hand blenders, hand mixers, jug blenders, steam irons, and steam generator irons.

    13. Kenwood

    Headquarters: United Kingdom

    About Kenwood Blenders

    Kenwood makes great blenders that are able to do most blending tasks, such as making smoothies and crushing ingredients, as well as other food preparation tasks, like chopping and grinding. Some of its models also handle frozen fruits and create nut butter. It can also handle hot soups, thanks to its large jars made of glass and stainless steel elements.

    One great thing about Kenwood blenders is that they are inexpensive and are sold at reasonable prices. Their blenders come with dial speed adjustments, which are different from the buttons we are used to seeing with newer models. Their blenders are designed to be durable and able to handle larger capacities of food. Their blenders are also versatile and can handle crushing ice, so you can expect the ideal smoothie or milkshake consistency.

    However, Kenwood blenders can be loud, so your early morning smoothie ritual can disturb the rest of the household.

    About the Company

    Kenwood is a British brand of kitchen appliances that designs, produces, and sells blenders, stand mixers, food processors, toasters and kettles. It was founded in 1947 by Kenneth Maynard Wood.

    The brand is renowned for making durable appliances that can last for decades. They pride themselves on their products that are meticulously designed and engineered in the UK, which ensures the very best materials. The brand excels in quality testing, so you can be assured of a trusty kitchen appliance for every Kenwood purchase.


    Some of the most popular blender brands in the market include Vitamix, Blendtec, Hamilton Beach, Cuisinart, Ninja, Breville, Oster, KitchenAid, Black + Decker, NutriBullet, Omega, Braun, and Kenwood. Most of these brands offer excellent, top-of-the-line blender performance, while some are only popular because of the brand’s other product offerings. 

    Vitamix and Blendtec are the leading brands when it comes to blenders, but their products come at a premium price. Every brand can offer you a blender that can suit your needs. After all, you shouldn’t rely on brand alone when looking for a blender to buy – also consider your purpose, preferences, budget constraints, power needs, attachments and extras, and other factors that may be important for you.


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