Introduction to E.l.f Cosmetics

Makeup can be expensive, but not all good makeup has to be. If you know what to look for in a beauty product, you can find really amazing products that don’t have to cost a fortune. To prove that to you, there’s e.l.f. Cosmetics. E.l.f. is a drugstore brand that is extremely affordable but has great quality.

About e.l.f. Cosmetics

Founded in 2004, e.l.f. Cosmetics launched a simple mission to create high-quality makeup, skincare, and beauty products at an accessible price point. E.l.f. stands for eyes, lips, and face, representing what their products are used on. The brand is 100% cruelty-free and vegan. No animal testing is made for their products, and they don’t use ingredients that are potentially harmful to the skin, such as parabens, phthalates, triclosan, triclocarban, nonylphenol ethoxylates, and hydroquinone. All their skincare products are also free from sulfates.

e.l.f. Cosmetics Below $10

Suppose you want to try e.l.f. Cosmetics, look no further! Here are some of their best products that cost less than $10 to give you a nice and proper introduction to the brand. Brace yourself though, you may replace your favorite brands after trying out this stuff!

Where to Buy
e.l.f. Mineral Infused Face Primer
e.l.f. Cosmetics Eyebrow Kit
e.l.f. Cream Eyeliner
e.l.f. 16HR Camo Concealer
e.l.f. Baked Highlighter
e.l.f. Poreless Face Primer
e.l.f. Poreless Putty Primer
e.l.f. Cosmetics Liquid Eyeliner
e.l.f. Wow Brow Gel
e.l.f. Lock On Liner and Brow Cream
e.l.f. Cosmetics Aqua Beauty Molten Liquid Eyeshadow
e.l.f. Lip Plumping Gloss 
e.l.f. Jelly Highlighter 
e.l.f. Cosmetics Contouring Blush & Bronzing Powder
e.l.f, Lip Lacquer
e.l.f. Makeup Mist & Set 
e.l.f. Instant Lift Brow Pencil 

1. e.l.f. Mineral Infused Face Primer

If you wear powder, foundation, or concealer, this face primer must be the first step in your makeup routine. This base can give your face a baby-like, natural matte finish while combatting oil and dryness. It helps your foundation to do its job and not get stuck in the wrong places while prepping your face for powder or full makeup. It goes on smoothly and helps fight against flaking, fine lines, excess oil, and enlarged pores.

2. e.l.f. Cosmetics Eyebrow Kit

This little eyebrow duo kit comes with a pigmented wax on one side and a brow powder on the other. It helps define, fill, and shape your brows. Use the wax to groom hairs into place, then set them with the powder to finish. The angled brush that comes with it can give you a perfect arch every time.

3. e.l.f. Cream Eyeliner

A classic cream gel eyeliner in a small pot, this product is a must-have for anyone who loves a winged-out cat-eye. It’s smudge-proof, highly pigmented, and can last all day through sweat, tears, and water. It includes a slanted liner brush that gives precise application, so you can draw as thick or thin of a line that you want.

4. e.l.f. 16HR Camo Concealer

This is the concealer that shook up the market in 2019. Lasting for 16 hours, this product is full coverage, high-pigment concealer. It’s often called a dupe for Tarte Shape Tape, but it’s a lot cheaper at only $6! You only need a small amount of this product, and it will go a long way. The best way to apply this product is to dab it on your face with the applicator and immediately blend it out with a damp makeup sponge. It blends nicely, given that you blend it before it starts drying!

5. e.l.f. Baked Highlighter

Infused with vitamin E, jojoba, sunflower oil, rosehip oil, apricot oil, and grape oil – this highlighter is the real deal. This baked highlighter needs to be scraped off when you first open it because the top can get very hard. Underneath, you can get a gorgeous, buildable, amazing highlighter product that is a lot softer and prettier than the baked layer. It works incredibly as a highlighter that offers a radiant glow and a sheer wash of shimmering color. It can either be applied dry for sheer pigmentation or wet for a vibrant effect.  

6. e.l.f. Poreless Face Primer

If you like silicone-type of face primers, you’ll love this one. This formula feels incredibly soft and smooth to the skin, and it works beautifully when used with the right foundation. It’s infused with tea tree and vitamins A and E, which will help your skin lock in moisture. Pores and imperfections would be concealed after this silky base is applied before makeup.

7. e.l.f. Poreless Putty Primer

This primer was all the rage in 2019 and was sold out for months after being labeled as a dupe for Tatcha’s The Silk Canvas primer. This version is much more affordable, and a lot of people claim it’s just as good as the high-end version. This primer can prep your face with a smoothing layer, giving your face a baby-like finish that fills in pores, hides imperfections, and smoothens out wrinkles. It’s available in satin, matte and luminous finishes.

8. e.l.f. Cosmetics Liquid Eyeliner

No more pulling or tugging on your eyelids when applying liquid eyeliner, thanks to this easy-glide eyeliner. This eyeliner comes with a very precise brush tip, allowing you to get a sharp wing and a great flick on your eyes. This smudge-proof liner is rich in color and can offer a long-lasting defined look.

9. e.l.f. Wow Brow Gel

Get full-looking brows with this buildable, fiber-infused brow gel. It comes with a small Spoolie applicator and fibers in the product to help you achieve your brow goals. It’s a wax-gel hybrid formula that adheres to brow hairs and brushes them into place while depositing hair-like fibers that make fuller-looking eyebrows. This is a great product if you’re looking for an awesome and inexpensive tinted gel.

10. e.l.f. Lock On Liner and Brow Cream

If you’ve been wanting to try a brow pomade but don’t want to spend lots of money on one that you may possibly not use, try and give this one a go. This brow cream comes with a smooth and creamy formula that doesn’t dry out like some other brow pomades. This double-duty product can be used as a brow pomade and as a cream/gel eyeliner. Talk about bang for your buck!

11. e.l.f. Cosmetics Aqua Beauty Molten Liquid Eyeshadow

This is a hydrating liquid eyeshadow over your lids for a vibrant, metallic look. Infused with vitamin E and purified water, this formula can help hydrate. This liquid eyeshadow is stunning, and it can be used in different ways. As a liquid eyeshadow, you can dab them into your eyelids and blend them out for a gorgeous metallic sheen. These can also be used as a quick and easy cut crease because it’s pigmented and opaque enough. After doing the rest of your eyeshadow, apply an even line on your crease using the product so you can look glam on the go effortlessly.

12. e.l.f. Lip Plumping Gloss 

This lip-plumping gloss offers a gorgeous gloss without being greasy or tacky. It has a little subtle shimmer that makes your lips look glamorous, and the sheerness of the color allows you to layer it over lipsticks.

13. e.l.f. Jelly Highlighter 

The jelly formula of this highlighter makes it versatile – it’s great to use when worn alone, over makeup, or mixed into foundation. It’s creamy and wet when applied, and it dries to a long-wearing, dewy and glowy finish.

14. e.l.f. Cosmetics Contouring Blush & Bronzing Powder

This matte bronzer and blush duo offers the perfect palette that creates a warm glow and stunningly defined features. The coral tone of this blush can help you look radiant, while the chocolate brown-toned bronzer can easily create a sculpted look to your jawline, nose, cheekbones, and hairline.

15. e.l.f, Lip Lacquer

This lip lacquer is very glossy and clear. It can keep your lips moisturized, thanks to its vitamin E content. It’s perfect for wearing alone or layered over lipstick. It also comes with an interesting applicator that is flexible and makes it easy to apply the product.

16. e.l.f. Makeup Mist & Set 

This one is a great setting spray that can help you lock in your makeup with invisible hold. At the end of your makeup application, close your eyes, lightly spray the mist over your makeup, and let it dry. It’s great to use for any occasion where you want to ensure that your makeup stays in place.

17. e.l.f. Instant Lift Brow Pencil 

This eyebrow pencil is super cheap for a mechanical twist-up package with a spoolie on one end. The formula is smooth without fading or being waxy throughout the day.